![]() ![]() ![]() Be sure to claim your other accounts on Pinterest too, like Etsy, YouTube and Instagram to get attribution on all the pins which people are saving from these sites. You should then claim your website to unlock pro tools like Pinterest Analytics to see what organic and promoted pins get the most engagement as well as how much traffic your website gets. To make the most of Pinterest as small business, here is a step-by-step guide to help get you started: Set up your Pinterest business account Pinterest says that in the UK, people are saving nearly five million ideas each day on Pinterest. Anita has experienced a 3.5pc conversion rate from ads she’s placed on Pinterest, higher conversions than on other social platforms. Anita used Pinterest to research which products were out in the market before launching her business and what trends resonated with consumers for inspiration in developing her own products. Interested in natural beauty products, founder Anita Grant began mixing her own blends after work in her kitchen. In the UK, many small businesses are already using Pinterest to reach people looking for inspiration.Īnita Grant, a natural cosmetics brand, is a UK small business which has been successful advertising on Pinterest. >See also: From packaging to Pinterest – what makes an effective brand in 2018? In fact, 83pc of weekly Pinners say they have made a purchase based on content they saw from brands on Pinterest ( GfK, Pinterest Path to Purchase Study, Nov 2018). This particularly empowers small businesses, as it enables them to be more visible and attract new audiences.įor advertisers, Pinterest tries to make ads as relevant as organic content and show people the right ad at the right time. >See also: Top digital marketing trends for 2019 ![]() With more than 97pc of top searches on Pinterest unbranded, Pinners are in the mood to buy, which makes it possible for businesses to be discovered by people who may not know exactly what they’re looking for when they’re in discovery phase. Today, more than 300 million people around the world use Pinterest, a visual discovery engine, each month to create a life they love. ![]()
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